"The Hard Rock Doc"
By Greg DeVor

Many of the people in the Hard Rock Café Pin Collectors Club know me as "Dr. Darth", "Dr. D and D", "former Japan connection", among others. But there was one that preceded them all "The Hard Rock Doc".

"The Hard Rock Doc"

My name is Dr. Greg DeVor and, yes, I am a dentist. (Insert shiver here). While I was in the United States Navy I had many opportunities to travel and see the world. My naval dental career spanned nearly four years and two continents. While I was stationed aboard Marine Corps Air Station, Iwakuni, Japan I picked up yet another nickname: "The Hard Rock Doc". (For those who don't know Japanese geography, Iwakuni is about 35 miles south of Hiroshima in southern Japan.) A co-worker affectionately gave it to me since my love for the Hard Rock Café was quickly becoming widely known throughout the small military base. In fact, many people while on vacation would bring me back souvenirs from the café as a thank you for the work that I did for them.

"Waiting room information rack with Cleveland poster"

About a year ago, I parted ways with the Navy and embarked on my life, with my wife, as a civilian. With the help of an online brokerage firm, I was able to secure funding for my very own dental office. On April 13, 2002, my long-time dream came true!! The office looked like every other dental office in the country: dental chairs, reception area, hygiene room, waiting room, etc. There was really no distinguishable character at all. It stayed that way for about a month. Then one night, my wife and I were sitting around with some friends just talking the practice and throwing out ideas. I mentioned that I wish that there were some way that I could combine my two favorite things in the world. Those two things are the Hard Rock Café and dentistry.

The dawning of an idea...

Shortly after that, the nickname came back to me: "The Hard Rock Doc". That was it! The idea bag was opened and just started to overflow! First thing that I did was to "create/borrow" a logo idea.

Pretty cool, huh? Once that was done, I felt like I had an identity and a sense of direction. We came up with the idea to decorate the entire office with HRC gear. Since the middle of May, the office has been transformed from an everyday looking dental office to the hardest rockin' dental office in Cleveland! The response to the new décor has been wonderful. Even the "older patients" get a kick out of it.

"Wall of Framed t-shirts"

Music is in everyone?s life. Music is eternal and timeless. Music can take you back to your senior prom, your first kiss and your first slow dance. Music defines a generation. From the swinging 40's, Elvis and the 50's, the psychedelic 60's, guitar rock of the 70's, Madonna and the King of Pop of the 80's, Nirvana and the 90's, to the musical artists of today. Music isn't just a part of everyone's life; music is life. All types of music: Rock and Roll, country, big band, jazz, classical, gospel, "classic" rock, "pop", etc. It makes no difference. Music is the essence of life. My goal is to share my passion for music with all of my patients.

"Case of Flag pins from within inner office"

To be bold, I want to be the "Official Dentist of The Hard Rock Café". My office, as you can see, is becoming a shrine to music and the HRC. (I am saving room on the walls for "official" Hard Rock Café memorabilia.) Right now, I consider myself nothing more than a HUGE fan and a collecting maniac.

"Display table with Kobe map and HRC picture"

My goal is to provide quality dentistry in a fun and relaxing atmosphere. Being "The Hard Rock Doc" is really a lot of fun. Moreover it puts my patients at ease. There is something magical about my HRC décor, patients talk about it and they focus on it. It keeps their minds off of the reason that they are there in the first place.

"Wall of photos"
Kobe - TJ - Newport Beach - Myrtle Beach

I want to extend an open invitation to any and all Hard Rockers out there to stop by and visit the office and take a look for your self. The address is: 1440 Snow Road #212, Parma, Ohio 44134. The phone number is 216-749-1242. If you plan on visiting, please email me at wgni01@yahoo.com indicating that you will be stopping by. Then start getting you trader bags ready... pin trading is always welcome.

"Ft. Lauderdale Grand Opening poster looking into office"

When was the last time that you were at your dentist's office? If you can't remember or has been more than 6 months... please call and make that appointment. Your teeth will thank you!

Remember ? "Be true to your teeth or they will be false to you!"

Greg DeVor
Hard Rock Doc
HRCPCC - Club Member